Privacy Policy

Effective Date: December 2025

Frost PLLC (“FROST,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through the practices described in this Privacy Policy (“Policy”). This Policy explains how we collect, use, retain, and disclose your Personal Information when you visit our website at frostpllc.com, engage us for professional accounting or advisory services, attend Frost-hosted events, or otherwise interact with us (collectively, the “Services”).

By using our Services, you acknowledge and consent to the practices described in this Policy. We may update this Policy periodically, and your continued use of our Services after any changes indicates acceptance of those updates.

Information We Collect

We collect Personal Information directly from you, automatically through your use of our website, and from third-party sources. “Personal Information” means information that identifies or relates to an identifiable individual.

Information You Provide Directly

When you interact with us, you may provide:

  • Contact Information: name, email address, phone number, and mailing address.
  • Client and Financial Information: tax records, payroll data, financial statements, account numbers, and related business information.
  • Identification Information: government-issued identifiers (e.g., Tax ID or driver’s license number) for client onboarding and compliance.
  • Employment or Business Information: company affiliation, ownership documentation, or payroll and benefits details.
  • Communications: messages, inquiries, or correspondence you send to us.
  • Event Information: photos or recordings from Frost-hosted webinars or in-person events (only with consent).

Some information we collect may be considered Sensitive Personal Information, such as Social Security numbers or financial account details. We use this information solely to provide our professional services, meet legal obligations, or defend against legal claims.

Information Collected Automatically

When you visit our website, we or our service providers may automatically collect:

  • Device and Technical Data: IP address, browser type, operating system, and referring URLs.
  • Usage Data: pages viewed, time spent on the site, and features used.
  • Cookies and Similar Technologies: small data files to improve website functionality and user experience. You can manage your cookie preferences through your browser settings. Blocking certain cookies may affect site functionality.
Information from Other Sources

We may receive information about you from:

  • Professional partners and service providers (e.g., financial institutions, tax platforms).
  • Publicly available databases and professional directories.
  • Referrals from clients or business associates.
How We Use Your Information

We use Personal Information to:

  • Provide accounting, tax, and advisory services.
  • Manage and maintain client relationships.
  • Process invoices and payments.
  • Communicate with clients and respond to inquiries.
  • Comply with professional, legal, and regulatory obligations.
  • Enhance the quality and functionality of our website and Services.
  • Prevent fraud and ensure the security of our systems.
  • Send occasional firm updates, newsletters, or event invitations (you may opt out at any time).

We may also use aggregated or de-identified information for internal analytics or reporting.

Disclosures of Information

We do not sell or rent Personal Information. We may disclose information to:

  • Service Providers: companies that help us deliver Services (e.g., IT support, document storage, marketing tools, accounting software).
  • Professional Advisors: legal counsel, auditors, consultants, or insurers assisting us in operating our business.
  • Regulatory or Government Authorities: as required by law or in response to legal requests.
  • Business Transfers: if Frost undergoes a merger, reorganization, or similar corporate transaction.
  • Legal and Safety Purposes: to comply with law, enforce our terms, or protect rights, property, or safety.

All service providers handling Personal Information on our behalf are contractually required to protect it and use it only for legitimate business purposes.

Your Choices and Rights

You have certain choices regarding your Personal Information, including:

  • Access and Correction: You may request to access or correct information we maintain about you.
  • Deletion: You may request that we delete certain Personal Information, subject to legal and professional recordkeeping obligations.
  • Communications Preferences: You can opt out of receiving Frost marketing or event communications by following the “Unsubscribe” link in any email or by contacting us directly.

To submit a request, please contact privacy@frostpllc.com. We may verify your identity before processing certain requests to protect your information.

Data Security and Retention

We maintain administrative, technical, and physical safeguards designed to protect your Personal Information against loss, unauthorized access, or misuse.

We retain information only as long as necessary to provide Services, comply with legal or regulatory obligations, resolve disputes, and maintain business records consistent with professional standards.

Third-Party Services and Links

Our website may contain links to third-party websites or services that are not operated by Frost PLLC. We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites before sharing information with them.

Children’s Privacy

Our Services are not directed to children under 16, and we do not knowingly collect Personal Information from them. If you believe a child has provided us information, please contact us so we can delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” above. Significant updates may be communicated through our website or by other reasonable means.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

Frost PLLC

425 W Capitol Avenue Suite 3300
Little Rock, AR 72201
Attn: Privacy Office (TBD)
Email: privacy@frostpllc.com
Phone: 501-376-9241